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Editorial: Machine Dealers Suck

Over the years TTAC has witnessed many skirmishes in the state of war betwixt those who support car dealers (mostly car salespeople) and those who oppose car dealers (the rest of the known sentient universe).  Information technology's time to put this detail argument to residue. Automobile dealers suck. Here's why: buyers never know what kind of deal they got.

Information technology really is equally simple as that. Certain, in that location'southward anecdotal prove up the wazoo about pushy, intimidating, lying, adulterous, incompetent, scummy salespeople. But here's a lilliputian underground: Mother Theresa could be the salesgal and Gautama Buddha could exist the F&I guy for Allah's Ford Lincoln Mercury dealership and I all the same wouldn't trust that I got a good bargain.

Betwixt sticker toll, invoice price, dealer add together-ons, incentives, rebates, discounts, concord backs, various employee/college grad/military/loyalty/your mama cash backs, weekly/monthly/yearly manufacturer-to-dealer quota deals and the other probable dozen or so on-once again, off-again programs of which I have no knowledge, trying to make a good deal with a auto dealer is a chip like trying to make a proficient deal with the devil himself.

Even when I recollect I fabricated out like a bandit in that location's always that lingering smell of rotten eggs in the air. And if I think I got a good deal shouldn't I just be happy? Aren't dealers entitled to make a profit, too? Absolutely non. Given the option between thinking I got a skillful deal and knowing I got a expert deal, I'll take the knowing each fourth dimension.

Unfortunately, afterwards hearing xx different price quotes from one-half a dozen dealers, each ane implying it was as skilful an offer as I could become (until the next one, apparently), the knowing is about incommunicable. And even if the dealer is absolutely, positively, completely, 100%, without-a-doubt losing their shirt on the deal, i) I'chiliad non going to believe it because over the last hour(due south) of sales negotiations you've lowered your toll more than than one time so I'm getting the sense that there'south wiggle room, and 2) my business concern isn't whether or not you lose money, but rather that I get a good deal.

Machine dealers, are you getting the point hither? I don't care if yous don't make a single ruby-red cent. I don't intendance if the new salesguy I'one thousand working with hasn't made his get-go auction yet or if you become out of business organization and can't feed your kids because of that great deal I just got (okay, I really exercise care well-nigh the kids, but not enough to buy rust-proofing). I want to know I didn't go ripped of while buying my brand-spanking-new massively depreciating "nugget." That'southward it.

And assuming for simply one infinitesimally small moment I really did care if you lot made a tidy profit, just why exactly would I trust you to determine for me what a fair share of my money in your pocket is? I don't know what yous paid for the motorcar, what it costs you to go on the car on the lot, or what kind of money/bonus y'all'll get from the manufacturer when you sell it to me.

I have zero knowledge of your financial situation—except for the fact that you desire to maximize your turn a profit on the motorcar you are trying to sell me. Which is absolutely groovy and to a higher place board given this wonderful gratis market society we alive in. But don't expect me to similar information technology when your turn a profit comes from my (not-cocky imposed) ignorance.

Yes, ignorance. Despite the plethora of pricing information on vehicles bachelor online, there'south absolutely no way for the buyer to be aware of what a machine costs y'all, and thus, what a fair bargain for you would exist.

A quick aside: while nosotros're all busy celebrating and abiding by that wonderful capitalist complimentary marketplace system, let's non look too far backside the curtain at all those laws you passed in your state legislature to brand certain that you were the only style I could proceed to get my set up on those shiny dollops of habit nosotros call new cars.

If I never know what kind of a deal I got and then I don't know if I can trust you and if I don't know if I can trust yous and so I'm not going to experience comfortable in my dealings with you and if I'm not going to feel comfortable in my dealings with you you're either going to have to learn to deal with all the negative backlash that's thrown your fashion or find a better way to do business concern and I guarantee you the only thing longer and more than painful than this run-on sentence is the truth of said aforementioned.

I'thou tied to you for new automobile sales and warranty work and the only ones who want it that fashion are you. That sucks. You lot suck. I'm done. We're done.

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Source: https://www.thetruthaboutcars.com/2009/02/editorial-car-dealers-suck/

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